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Scrunchies Are Cool Again. Hair's How They Staged A Comeback

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A surprising number of cultural themes brought the scrunchie its new mass appeal — boosted by an Internet teen subculture.

A 2003 Sex And The City episode ridiculed the bulky hair tie as profoundly unfashionable. But now scrunchies are back, baby! How does a trend go from being so passé — to stylish again?

(Image credit: Mhari Shaw/NPR)


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